What Are Scenarios?
Scenarios let you create an instant, full copy of any company valuation so you can change assumptions and compare outcomes — without touching your original data.
Think of it as a "Save As" for your valuation. Your original company stays exactly as it is, while the scenario gives you a sandbox to test different inputs: What if revenue grows faster? What if you raise more capital? What if you enter a different market?
Every scenario is a complete, independent valuation with its own questionnaire answers, financial projections, funding data, shareholders, and advanced settings. You can modify any input and see how it moves the needle on your valuation — across all five methods Equidam uses.
Why Use Scenarios?
For Founders
Prepare for investor conversations. Investors will push back on assumptions. Instead of fumbling with numbers in real time, walk in with two or three scenarios ready: a base case, an optimistic case, and a conservative case. Show them you've thought through different outcomes.
Test fundraising strategies. How does raising $500K at this stage compare to raising $1.2M? Create a scenario for each option and see how dilution, post-money valuation, and ownership change.
Explore pivots and market shifts. Considering a new market? A different pricing model? A faster or slower growth plan? Scenarios let you model the valuation impact before you commit.
Benchmark your assumptions. Create a scenario with industry-average growth rates and compare it against your own projections. It's a quick sanity check on whether your financials are realistic.
For Advisors and Consultants
Present options to clients. Deliver a valuation package that includes a base case and two alternatives. Clients see the sensitivity of their valuation to key assumptions, and you demonstrate thoroughness.
Model deal structures. When advising on a fundraise, create scenarios for different investment amounts, pre-money valuations, or equity splits. Each scenario gives you a full valuation report to back up your recommendation.
Stress-test before board presentations. Before putting numbers in front of a board, create a conservative scenario to identify the downside. If the valuation holds up under pessimistic assumptions, your recommendation is stronger.
For Investors
Due diligence modeling. Take a company's base valuation and create a scenario with your own assumptions — your view on market size, growth rate, or discount rate. Compare the founder's valuation against your independent analysis.
Portfolio scenario planning. For portfolio companies, model how changes in market conditions or performance would affect valuations across your fund.
How to Create a Scenario
Step 1: Open the Menu
From any page in the platform, click the menu icon (three horizontal lines) in the top-right corner of the navigation bar.
Step 2: Click "Add a Scenario"
In the dropdown menu, you'll see three options related to companies:
Switch company — jump between existing companies
Add company — start a new valuation from scratch
Add a scenario — copy your current company for what-if analysis
Click Add a scenario.
Step 3: Name Your Scenario
A dialog appears showing the name of your current company. Enter a descriptive name for the scenario — something that tells you at a glance what you're testing.
Good scenario names:
"Optimistic Growth"
"Conservative Case"
"Series A at $2M"
"EU Market Entry"
"Lower Margins"
The platform will name the new company as: [Your Company Name] - [Scenario Name]
For example, if your company is "Acme Corp" and you name the scenario "Aggressive Growth", the new company will appear as "Acme Corp - Aggressive Growth".
Step 4: Click "Create Scenario"
The platform clones all of your data — questionnaire, financials, shareholders, funding details, and advanced settings — into the new scenario. This takes a few seconds.
Once complete, you're automatically switched to the new scenario. You can start making changes immediately.
Step 5: Modify Your Assumptions
Now change whatever you want to test. Some common changes:
What to change | Where to find it |
Revenue growth, margins, EBITDA | Financials page |
Market size, competitive advantage, team | Questionnaire |
Investment amount, equity offered | Funding page |
Discount rate, method weights | Advanced Settings |
Shareholder structure | Company page |
Every change recalculates the valuation in real time across all five methods.
Step 6: Compare Results
Switch between your original company and the scenario using the Switch company option in the menu. Each has its own dashboard with its own valuation, method breakdown, sensitivity analysis, and reports.
You can also view all your companies (including scenarios) by clicking View all companies in the switch company submenu.
What Gets Copied
When you create a scenario, the platform creates an exact copy of:
Questionnaire data — all answers about your business model, market, team, competition, and more
Financial projections — revenue, costs, EBITDA, and all forecast years
Shareholder table — current ownership structure and equity splits
Funding information — closed rounds, capital needed, use of funds
Advanced settings — method weights, discount rate overrides, and custom parameters
The scenario starts as an identical twin of your original valuation. From there, you change only the variables you want to test.
Practical Examples
Example 1: Fundraise Negotiation Prep
You're about to raise a seed round and need to decide your ask.
Base case: Your current valuation with existing projections
Scenario "Raise $500K": Change the investment amount to $500K, see the dilution
Scenario "Raise $1M": Change to $1M, compare dilution and post-money valuation
Walk into the meeting knowing exactly how each number affects your ownership.
Example 2: Growth Strategy Comparison
You're debating between aggressive expansion and sustainable growth.
Base case: Your current revenue projections
Scenario "Aggressive Growth": Double your year-2 and year-3 revenue, increase marketing costs
Scenario "Sustainable Growth": Keep revenue conservative, improve margins by 10%
Compare the valuation impact. Sometimes sustainable growth produces a higher valuation than aggressive topline growth with compressed margins.
Example 3: Industry Sensitivity
You're in a sector where market conditions are shifting.
Base case: Current assumptions
Scenario "Market Downturn": Reduce revenue growth by 30%, increase discount rate
Scenario "Market Tailwind": Increase revenue growth by 20%, lower cost of customer acquisition
This gives you — and your investors — a realistic range for your valuation under different market conditions.
Example 4: Advisor Client Presentation
You're advising a startup on their Series A.
Base case: The company's own projections and assumptions
Scenario "Conservative": Industry-average growth rates, higher discount rate
Scenario "Investor View": Assumptions based on comparable deals you've seen
Present all three to the client with full reports. This demonstrates rigour and gives the founder a defensible range to negotiate with.
Example 5: Board Reporting
You need to present valuation updates to the board.
Base case: Actual performance and current forecasts
Scenario "Budget Plan": The numbers from the approved budget
Scenario "Revised Forecast": Updated projections based on recent performance
The board sees how the valuation moves based on different planning assumptions.
Tips for Getting the Most from Scenarios
Name scenarios clearly
Use names that immediately tell you what changed: "High Growth", "Low Margins", "Post-Series A", "EU Expansion". Avoid generic names like "Test 1" or "Copy".
Change one thing at a time
If you change five variables at once, you won't know which one moved the valuation. Create one scenario per assumption you want to test, or change inputs incrementally.
Use scenarios for negotiation range
Create three scenarios (conservative, base, optimistic) to establish a valuation range. This is more credible than a single point estimate when talking to investors or acquirers.
Download reports for each scenario
Each scenario can generate its own full valuation report (PDF). Download reports for key scenarios to share with stakeholders, attach to board decks, or keep for your records.
Keep your original clean
Resist the temptation to make changes to your original company "just to see." That's exactly what scenarios are for. Keep the original as your source of truth.
Clean up when done
Scenarios appear as regular companies in your company list. If you're done exploring a particular what-if, you can delete the scenario from the "All Companies" view to keep your workspace tidy.
Frequently Asked Questions
How many scenarios can I create? There's no hard limit on the number of scenarios. Create as many as you need to explore different assumptions.
Does creating a scenario affect my original company? No. The scenario is a completely independent copy. Changes you make in the scenario have zero effect on your original company, and vice versa.
Can I create a scenario from another scenario? Yes. You can create a scenario from any company in your account, including other scenarios. This is useful for iterating — for example, start with a "High Growth" scenario, then create a "High Growth + Early Profitability" scenario from it.
Is my scenario included in my subscription? Yes. Scenarios are created under your existing subscription and don't require additional payment.
Can I generate a report from a scenario? Yes. Each scenario is a full company valuation. You can generate and download a complete valuation report (PDF) from any scenario, just like you would for your original company.
Can I share a scenario with my team? Yes. Scenarios appear as regular companies in your organisation. Team members with access to the organisation can view and switch to any scenario.
How do I switch between my original and a scenario? Click the menu icon in the top-right, then use Switch company to jump between your original company and any scenarios.
Can I rename a scenario? Yes. Go to the Company page and change the company name, just like you would for any company.
Can I revert a scenario to its original state? There's no one-click reset. If you want to start fresh, create a new scenario from the original company. You can delete the modified one if you no longer need it.
Where do scenarios appear? Scenarios show up in your company list alongside your other companies. They're named in the format "[Company Name] - [Scenario Name]" so you can easily identify them.
Can I compare scenarios side by side? Currently, comparison is done by switching between companies and reviewing the dashboards and reports. Each scenario has its own dashboard with valuation, method breakdown, sensitivity analysis, and all other standard views.
The Valuation Methods Behind Your Scenarios
Every scenario runs through all five of Equidam's valuation methods, giving you a multi-perspective view of how your changes affect company value:
Scorecard Method — Compares your company against typical startups on factors like team, market size, and competitive advantage
Checklist Method — Evaluates risk factors systematically to arrive at a pre-money valuation
Venture Capital Method — Models the investor perspective: what return do they need, and what does that imply for today's valuation?
DCF Long Term Growth — Discounted cash flow analysis projecting the company's future earnings to present value
DCF with Multiples — Combines cash flow projections with industry-standard exit multiples
When you change an input in a scenario — say, increasing revenue growth by 20% — you'll see how that single change ripples through all five methods. Some methods are more sensitive to financial projections (DCF), while others respond more to qualitative factors (Scorecard, Checklist). This gives you a nuanced view of what really drives your valuation.
